Physical vs. Electronic

I know I’m obsessing about this e-world a bit, but here’s a quick bit from Scientific America showing people as a whole prefer to buy things that are physical to the point where they will pay more for them.

This changes the thought pattern a little. It doesn’t tell me people will completely shut off a less desirable option (an ebook in this case) for a physical option, but it does have a voice in price points. It also begins to provide context for the value of time it takes to go to the book store, or grocery, or wherever else you buy books at.

Silly me. Pretending to be a marketing guy.

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